For most of my life, I’ll admit I wasn’t that concerned about the ingredients of my skincare products or makeup. In general, I would swing through Walgreens and grab my bottle of Neutrogena face wash and a CoverGirl powder compact without thinking twice. As I got older, I started investing more in my makeup, but I was motivated more by a search for quality than a concern for safety.
As an adult, I starting being more aware of the ingredients in my food or how the animals I was eating had been treated and making better choices in that respect. But while I was paying a lot of attention to what was going in my body, I still hadn’t caught on that what went on it could be just as damaging.
Suddenly, my body wasn’t simply my own and what I exposed myself to I was also exposing my baby to. That’s a lot of pressure. It didn’t help that I was reading scores of disagreeing articles about the potential dangers of some of the most common beauty treatments. With the idea of “better safe than sorry,” I started looking for simple swaps I could make to safer products, for my baby as well as my own health.
I wasn’t alone in that goal. My friend Madison was experiencing a similar drive to make better choices about what she put on her skin, especially after experiencing two miscarriages before getting pregnant with her daughter, Ainsley. I remember reading Madison’s blog during her pregnancy (especially after I knew I was also pregnant but hadn’t announced it yet) and soaking up her advice and recommendations for safer or less chemical-laden products. Then, after her daughter was born, Madison was looking for more flexible work options and became a consultant for a brand called Beautycounter.
Beautycounter is a skincare and beauty company founded by a woman named Gregg Renfrew. She started the brand after realizing that so many personal care products are not as regulated as many people think — in fact, many use products linked to cancer, reproductive issues, and hormone disruption, all without ever informing consumers. Unlike the FDA, Beautycounter has banned more than 1,500 unsafe ingredients (many of which are banned by the European Union), creating one of the highest standards in the beauty industry.
They also rigorously screen all of their ingredients, working with scientists and industry leaders to reduce the exposure to toxic chemicals and develop safer alternatives. They also choose ingredients that are over 80 percent organic, natural, or plant-derived, and that are sourced responsibly. Oh, and they also don’t test on animals. And just in case you needed one more reason to trust the products, they don’t hide anything nasty under the guise of “fragrance,” “flavors,” or “preservatives” either.
Like I said, they really take this whole “safe skincare thing” seriously.
As I’ve watched Madison climb the ranks from a consultant to a director within the company, I was always curious to know more about the products. Madison obviously couldn’t say enough good things about them, so when she put out a post on Facebook asking if any of her friends would be interested in hosting a Beautycounter social, I reached out and told her I was interested.
So, what is a Beautycounter social? It’s a little bit of education, a little bit of shopping, and a little bit of having snacks and drinks with your girlfriends. Basically, a trifecta of my favorite things. I told Madison I wanted to host a physical social, but also that I wanted to have a blog component to share with anyone who couldn’t attend. After getting to try out more of the products, I’m really pleased with not only the way the products are made but also how they perform.
So! What do you need to know if you want to host your own social? Here’s a peek at what I did:
What We Ate
Is it just me, or is a party really only as good as the snacks? (I’m kidding.)(Kind of.) Because Beautycounter is all about making healthier choices for your body, I decided to put together a menu that featured a lot of fresh, healthy ingredients…along with a few more decadent treats.
Rather than an official main course, I opted to create a few heavier appetizers. I put together cucumber bites with a cream cheese-dill sauce (recipe here) and crisps with goat cheese, blackberries, and honey (recipe here).
I also made a bruschetta and turkey meatballs.
SIMPLE HOMEMADE BRUSCHETTA
1 container grape tomatoes, quartered
4 cloves garlic, finely minced
3-4 T fresh basil, chopped
3 T olive oil or avocado oil
Salt and pepper to taste
Combine all ingredients and let sit for 1 hour to overnight to let flavors mingle. Serve with crusty or toasted slices of French bread.
CROCKPOT TURKEY MEATBALLS
1 jar marinara sauce (I used the bottled kind, but feel free to get fancy with something homemade. You’ll need about 4-6 cups.)
2 lbs 98% lean ground turkey meat
1 cup panko breadcrumbs
1/2 cup shredded parmesan
4 T fresh basil, finely chopped
4 cloves garlic, minced or pressed
1 T oregano
Salt and pepper to taste
1. Pour the sauce into the crock pot.
2. Combine all of the meatball ingredients with a big spoon or your fingers.
3. Using your hands, roll the meatballs using about 2 tablespoons of the meat mixture. Don’t pack too tightly.
4. Place the rolled meatballs into the sauce in the crockpot in a single layer.
5. Cover and cook on low for 4-5 hours. Serve with bread for dipping in the sauce.
I also made mini fruit pizzas for dessert, but like a dummy completely forgot to take photos. Or, rather, like an animal who couldn’t wait to wolf down her mini fruit pizza. Whoops. I used this recipe to make them and topped each pizza with strawberries, raspberries, and a few pomegranate seeds.
For drinks, we had my summer drink of choices, rosé.
What We Did
The social started out with everyone having something to eat and drink and generally getting comfortable. My friends were good sports about letting me take pictures of them. (Thank you again, lovely ladies!)
Once everyone was settled, I played a video message from Madison explaining how we knew each other, how she got involved with the brand, and just what she loved about many of Beautycounter’s most popular items. It was so helpful hearing from someone who actually uses so many of them on a regular basis, and we pretty much spent the whole video saying, “Ooh, I want that!” and “Man, Madison is seriously adorable.” (We also agreed you have the best hair and skin, M! But I digress…)
Then, it was time for the fun part: playing with the products! Madison had sent me several sample packs and full-sized products for my guests to test, and it was so helpful to be able to actually feel, smell, and see what we were looking at.
I also loved being able to send each guest home with a little something from the line. Each person got one of the sampler packs I mentioned, and I also divided up a Charcoal Cleansing Bar so everyone could take a piece home to try out. (I’ve been using mine once a day since the social!)
All in all, it was a super simple event to plan. Madison was extremely helpful in answering any questions I had and even offered to answer any questions online in real time if necessary.
Now for the fun part! You don’t have to have been at the physical party to shop the brand. Click my social host link here to see everything that Beautycounter has to offer, from naturally beautiful cosmetics to super safe skin care. I’ve been really loving the Protect All Over Sunscreen (it’s safe to use on Vivi and blends in way better than the other baby sunscreens I’ve tried without any chalky residue), the Rejuvenating Eye Cream (because thirty is right on the horizon, yo), the Charcoal Cleansing Bar (it sells out quickly whenever it’s in stock, so jump on that!) and the Dew Skin Tinted Moisturizer (the perfect lightweight coverage). I’m planning to get one of the Lip Sheers and the new Purifying Charcoal Mask as well, and I can’t wait to try them out. Just be sure to use my link so Madison gets credit for the sales
Have any other questions about the brand or want to host your own social? Let me know or reach out to Madison directly — she’s seriously the best to work with.